Kuala Lumpur, 1 March 2012 – In keeping with its vision of being a world-class shariah-compliant financial solutions provider, Prudential BSN Takaful Berhad (PruBSN) today entered into a Memorandum of Understanding (MoU) with the first foreign Islamic bank in Malaysia, Kuwait Finance House (Malaysia) Berhad (KFH Malaysia) to distribute its market-leading takaful solutions.

Speaking at the press conference, Encik Azim Mithani, Chief Executive Officer of PruBSN said, “We are confident that this partnership with KFH Malaysia will further strengthen our already strong franchise and enhance the experience of KFH Malaysia’s customers,” explained Encik Azim.

The MoU between PruBSN and KFH Malaysia envisages the promotion of PruBSN’s advisory and credit related plans, with the first phase focused on credit-related plans. The product range offered will be gradually widened to suit the protection as well as savings needs of KFH Malaysia’s clientele. The alliance also envisages promotional activities such as road shows and forums in future.

“I am convinced that this partnership will benefit both companies’ reputations by demonstrating an ability and commitment to meet the needs of the bank’s customers. For PruBSN specifically, it is a perfect embodiment of our mantra of providing Takaful for All, For Life,” Encik Azim added.

Dato’ Jamelah Jamaluddin, Chief Executive Officer of KFH Malaysia added, “The signing of this MoU with Prudential BSN Takaful Berhad brings yet another offering choice for KFH Malaysia’s customers and clients. We are certain that customers and clients appreciate the variety and innovation of product-related services which we continuously work on improving and providing them with.”